We are officially halfway through 2026. How are your profit margins looking?

July is the perfect time for a "Mid-Year Audit." Many lash artists are afraid to raise their prices because they fear losing clients. But at Luxom Lash, we believe that if you are using premium products and providing a premium service, you deserve a premium wage.

If you are booked out 80% of the time, or if you feel burnt out but broke, it is time to give yourself a raise.

The Math: Why You Need to Raise Prices

Let’s look at the "Hidden Costs" of lashing that have likely gone up this year:

• Studio Rent: Usually increases annually.

• Disposables: The cost of gloves, bed roll paper, and micro-swabs adds up.

• Education: Have you taken a course this year? That adds value to your service.

If your costs have gone up by 10% but your prices stayed the same, you are actually making less money than you were in January.

How to Justify the Increase

You never need to apologize for your prices, but it helps to explain the "Value Add." When you use high-end supplies like Luxom Hidden Gem Adhesive or our Signature Satin Lash Extension Trays, you are offering better retention and softer lashes than the artist down the street using cheap Amazon supplies.

Script for your Clients: "To continue providing the high-quality, luxury lashes you love, and to keep up with the rising cost of premium supplies, there will be a small price adjustment effective August 1st."

The "Add-On" Strategy

If you are terrified of raising your base rate, try introducing "Add-Ons" instead to boost your ticket price.

• Colored Lashes: Charge +$10 for a "pop of color" (using Luxom Color Trays).

• After Hours Appointment: Charge +$5 and market it as benefit of seeing you versus another studio.

• Aftercare Kits: Don't give them away! Bundle them as a necessity and retail them for $25.

• Get Creative: Market these extra add-ons as luxury. These add-ons can be things that add value to your services but doesn't add to your overhead. e.g a quick hand massage before opening the eyes, a blanket that was warmed, a quick scalp massage to end the appointment and wake your client up. 
  

Invest in Your Business

When you charge what you are worth, you have the cash flow to buy better supplies in bulk, which saves you money in the long run. It’s a positive cycle.

Stop scraping by. Calculate your worth, adjust your menu, and finish the second half of 2026 strong.

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