Black Friday for Lash Artists: How to Run a Sale Without Losing Money
Should you discount your services for Black Friday? We say NO. Here is why discounting hurts your brand, and what you should offer instead to make easy money this weekend.
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How to Sell Aftercare Without Feeling "Salesy"
"I'm an artist, not a salesperson." We hear this all the time. But if you aren't selling aftercare, you are doing your clients a disservice. Here is how to retail Luxom cleansers confidently.
The Holiday Booking Strategy: How to Fully Book Your December in October
December is the most profitable month of the year, but only if you manage your calendar correctly. Here is how to create a "VIP Priority List" and secure your holiday income before Halloween.
