Selling products can feel awkward. You don't want to be pushy. You don't want your clients to feel like they are at a used car dealership. You just want to do lashes.

But here is the truth: Retailing isn't selling; it’s educating.

If a client leaves your studio without a lash cleanser, they are going to use whatever they have at home—baby shampoo, oily makeup remover, or worse, just water. That ruins your work! By selling them a specialized Luxom Lash Cloud Cleanser, you are actually protecting your own art and ensuring their retention is flawless.

Here is how to sell without making it weird.

1. The "During the Service" Talk

Don't wait until checkout to spring a product on them. Talk about it while you are lashing.

• The Script: "I noticed a little bit of makeup buildup on the lash line today. It’s super common! But to keep your retention perfect for the holidays, make sure you are using a foaming cleanser every night. Do you have a lash-safe one at home?" If they say no, the sale is already made.

2. The "Problem/Solution" Approach

If a client complains about retention, offer the solution immediately.

• The Script: "I think the oil from your face cream might be breaking down the glue. I have this specific Oil-Free Cleanser that is designed to stop that. Do you want to take one home and see if it helps your lashes last longer?"

3. The "Stocking Stuffer" Angle

Since it is November, use the season! Display your cleansers with cute ribbons or in small gift bags.

• The Script: "By the way, these little lash wands and serums make really cute stocking stuffers for your friends who wear lashes!"

The Numbers: Why You Should Care

Let’s talk profit. If you buy Luxom Lash Cloud Cleansers at our wholesale price and sell them at MSRP, you can make an extra $10-$15 per client.

• If you sell just 5 bottles a week, that is an extra $200-$300 a month.

• That covers your electric bill, your internet, or a nice dinner out.

What to Stock

Don't overcomplicate it. You only need the essentials:

1. Foaming Cleanser (Must-have).

2. Cleansing Brush (Add-on).

3. Lash Growth Serum (High ticket item).

Start Your Retail Empire Check out our Retail Bundles designed specifically for salon resale. We provide the products; you keep the profit.

Shop Cleansers