It might feel early to talk about Christmas in October, but in the lash world, you are already behind.

December is the "Super Bowl" for beauty service providers. Clients who haven't seen you in months will suddenly pop up wanting a full set for their holiday parties. Regulars will want to squeeze in extra fills.

If you wait until November to open your books, you will face chaos: double bookings, begging texts, and burnout. At Luxom Lash, we believe in working smarter, not harder. Here is the "VIP Priority" Strategy we use to lock in revenue and organize our calendar before the holiday madness begins.

Step 1: The "VIP" Text Blast (Do This Now)

Your loyal clients deserve first dibs. Before you post about your openings on Instagram, send a text to your regulars. This makes them feel special and guarantees your anchor income.

Copy/Paste this Script:

"Hey gorgeous! 🎄 I can’t believe I’m saying this, but my December calendar is opening up this week! Since the holiday spots usually sell out in 48 hours, I wanted to give you early access to grab your party appointments before I post them to the public. Here is the link to book: [Link]"

Why this works: It creates urgency ("sell out in 48 hours") and exclusivity ("early access").

Step 2: The "Non-Refundable" Deposit

December is the worst month for no-shows because people get sick, stuck in snow, or hungover from parties. You cannot afford gaps in December.

• The Strategy: For the weeks of Dec 15th - Dec 31st, require a 50% Non-Refundable Deposit to hold the spot.

• The Script: "To secure appointments during peak holiday weeks, a deposit is required. This applies to everyone and ensures I can serve as many clients as possible!"

Step 3: Creating the "Waitlist"

You will get fully booked. Instead of stressing when someone texts you begging for a spot, create a structured Waitlist.

• Pro Tip: Use the "Waitlist" feature on your booking app, or keep a simple note on your phone.

• The Rule: When a cancellation happens, text the entire waitlist at once. "First one to reply gets the spot!" This fills the gap in 5 minutes flat.

Step 4: Upsell the "Holiday Look"

This is the easiest time to sell Add-Ons.

• Glitter Lashes: Stock up on Luxom Glitter Spikes. Charge +$10 for "Holiday Sparkle."

• Color Pops: Use Red or Green spikes for fun, festive clients.

• Bottom Lashes: This adds massive drama for photos. Charge +$20.

Get Your Inventory Ready You are going to be busy. The last thing you want is to run out of supplies mid-December. Do your "Holiday Bulk Buy" right now while shipping is still fast.

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